Inside The New York Times’ Video Strategy

By: Eric Blattberg | Digiday

One big part of The New York Times’ post-newspaper strategy: video.

The publisher rolled out a new video player this week. It swallows four times the screen real estate of its predecessor, spanning the Times homepage edge to edge. But the new player represents more than a design enhancement. It’s a recognition that video is a chief priority for the company as it looks to a digital future.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/inside-the-new-york-times-video-strategy/
LinkedIn

Comments:

Your email address will not be published. Required fields are marked *