iPad and iPhone Uses Differ Sharply

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By: Michael Rondon | Folio

Publishers looking to develop their presence on smartphones and tablets need to remember that the two are separate entities. Design and utility needs to be customized for each.

Flurry, a mobile ad firm, analyzed the usage data from more than 44,000 devices in May, grouping iPhone and iPad users based on the patterns. The biggest takeaway? iPhones go out, iPads stay in.

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