Is the Digital Content Bubble About To Burst? For Some of the Publishers Chasing the Broadest Scale, Maybe

Recent bad news for a number of digital-born news outlets (including BuzzFeed, HuffPost, Mashable, and Vice) is a symptom not only of the intense competition for attention and advertising online, but also of a digital content bubble where most news providers continue to operate at a loss — losses that cannot be sustained indefinitely.

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