Is There a Big Enough Global Audience Interested in China to Sustain the South China Morning Post’s Ambitious New Sites?

If you concocted news sites in a lab for maximum hipness, high polish, and most evocative noun names, you’d get Abacus and Inkstone.

These separate verticals — new offshoots of the Alibaba-owned South China Morning Post, the storied English-language newspaper covering China, based in Hong Kong — are highly designed, efficiently product-managed, and precisely targeted at the types of topics meticulous consumer surveys have determined are what news readers want more coverage on, but which few existing news sites cover satisfactorily.

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