Journalism’s New Patrons: Guardian Shows How Newspapers Could Attract Philanthropy

An intensified search for philanthropy by the UK-based Guardian Media Group has touched off an experiment that could provide a new revenue source for American newspapers.

A newly created U.S. nonprofit, theguardian.org, has already raised $2.4 million in foundation gifts and pledges, and has sent some of that money to the Guardian news operations to finance five journalism initiatives.

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