LA Times Asking Readers About a Smaller Format Paper

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By: Kevin Roderick | LA Observed

The Los Angeles Times is surveying readers for their feelings on several marketing messages that would announce “a possible change to a smaller format,” Bloomberg News reports. The survey asks readers “about various marketing messages that could accompany a switch to a ‘new, compact size.’ One query presented the format as ‘easier to hold and handle, and you no longer need to fold or maneuver the paper in order to read it.’”

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