Lessons From ‘One Package, One Price’ Paywall in Norway

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By: Rachel Bartlett | Journalism.co.uk

In 2012, Norwegian-based newspaper Fædrelandsvennen launched its freemium digital subscription model, which placed more than two thirds of online content behind a paywall.

The paid content model adopts a “one package, and one price” approach, news editor Christian Stavik explained at the Digital Innovators’ Summit in Berlin today.

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