By: Press Release | ppi
A regional publishing company is introducing a major innovation. From the fall of 2013, Lippische Landes-Zeitung will publish its content in an app which is deeply integrated in the production workflow using Ditto Publisher, an HTML5-based solution, thereby expanding its digital range of products. Thanks to responsive design, the device-optimized content of the app will be automatically processed and augmented.
The new app from Lippische Landes-Zeitung is a combination of static and live content. Apart from the news from the daily newspaper, which is available offline, the app will offer breaking news as soon as a reader goes online. The app will also provide an e-paper of the print edition as a PDF.
Ditto Publisher runs as a hosted solution and is connected to the editorial system via an XML interface. The price of a rentable version of the software is geared to the number of users using the app and is transparent and low-priced. “Our goal is to penetrate the digital market even further quickly and efficiently: a sustainable product, short project times, low costs and a reliable partner provide the foundation for this,” says Christina D‘Ilio, Online/New Media Director at Lippische Landes-Zeitung.
About Ditto Publisher
Ditto Publisher is a streamlined solution for transferring publishing content from paper to the digital world. Installation time, investment costs and maintenance fees are extremely low and are calculated according to the publisher’s requirements and number of users. The portal guarantees a quick start to the mobile world without the need for additional personnel. With a simple mouse click, Ditto Publisher extends the print edition by, for example, image sequences, video and audio elements, creating an intuitive and device-independent viewing experience with HTML5 and responsive design. Classes such as breaking news, the weather or sports can be complemented individually by readers.