Los Angeles Times Sells Itself On Groupon

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By: E&P Staff

It’s not enough just to add daily deals to your newspaper, now the Los Angeles Times has gone one step further. It’s offering subscriptions on Groupon, the social media deal website. For just $10, a price it says it is going back to the “prepubescent days of the papers,” a reader can get a 52-week subscription to the Sunday editon of the Times, a $52 value. Read the Times deal here. By the way, it’s selling like hotcakes. The Times did it last year and sold over 4,600. 

The Chicago Tribune had a similar deal with Groupon in February, offering a one-year subscription for $26; it sold more than 1,700 of them.

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