Marketers Get New Way to Reach Facebook Users

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By: Scott Martin | USA TODAY

Facebook wants friends on Madison Avenue.

At a splashy New York City event, the social-networking giant pitched “Premium on Facebook” as a new way for advertisers to pay to mingle ads across the pages and mobile phones of Facebook members.

“It is going through a massive evolution starting today,” said Mike Hoefflinger, Facebook’s director of global business marketing, speaking at the American Museum of Natural History.

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