Micropayments Bring in New Readers, Activate Subscribers for Winnipeg Free Press

A year after introducing its micro-payment system, the Winnipeg Free Press has 35,000 subscribers to its digital content. It was the first Canadian newspaper to monetize its content via micro-payments with impressive results.

In a live Webinar for INMA members, Christian Panson, vice president/digital and technology at Winnipeg Free Press, presented on the company’s journey into a micro-payment model.

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