Microsoft Invests in Klout; Integrates Data into Bing

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By: Mary Jo Foley | ZDNet

Microsoft is making a “strategic investment” of an undisclosed size in social-media vendor Klout, company officials announced on its Bing Community blog on September 27.

On Bing, Microsoft is going to display Klout data — including a person’s Klout score and topics they are “influential” about — on the new Bing Sidebar pane for those users who can and want to see this information.

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