Mirror Titles Take Battle to Sun with Redesign and Ad Push

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/mirror-titles-take-battle-to-sun-with-redesign-and-ad-push/
LinkedIn

By: Josh Halliday | The Guardian

The Daily Mirror and Sunday Mirror are launching an editorial redesign this weekend backed by a brand marketing campaign, in response to a similar move by red-top rival, the Sun.

Trinity Mirror
journalists were invited to a lunchtime briefing on the initiative on Wednesday by Lloyd Embley, the editor-in-chief of the two titles.

Comments:

Your email address will not be published. Required fields are marked *