Mirror Titles Take Battle to Sun with Redesign and Ad Push

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By: Josh Halliday | The Guardian

The Daily Mirror and Sunday Mirror are launching an editorial redesign this weekend backed by a brand marketing campaign, in response to a similar move by red-top rival, the Sun.

Trinity Mirror
journalists were invited to a lunchtime briefing on the initiative on Wednesday by Lloyd Embley, the editor-in-chief of the two titles.

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