Mobile Ads Need to Deliver Brand Metrics Beyond CTR

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By: Meera Chopra | ClickZ

Mobile Internet has become an integral part of today’s lifestyle. Whether it’s news, connecting with friends on social media or watching videos, consumers want to access everything in real time. In fact, for millions in India, the mobile is their first and only screen available and with an insatiable appetite for cricket and “all things movies”, mobile video snacking is fast catching up.

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