Mobile-Exclusive Use Surges Among Young Adults

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By: Jim Conaghan | NAA

The audience engaging with digital content offered by newspaper media reached a new all-time high, totaling 161 million adult unique visitors in March 2014. The count represents a 19% increase from the 135 million unique visitors measured by comScore in April 2013.

Overall, newspaper digital media reached nearly eight in ten (78%) online adults in the U.S. last month.

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