More Industry Moves at Confronting Ad Fraud

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By: Lucia Moses | Digiday

At a time when reports of phony Web ad impressions are spooking digital advertisers, two leading industry auditing firms are merging to bring more confidence to the digital advertising ecosystem.  

The Alliance for Audited Media (formerly the Audit Bureau of Circulations) is announcing today that it’s absorbing ImServices, a digital auditing firm whose clients include Yahoo, AOL and Pandora.

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