Morris Publishing Rethinks Itself As An Audience Company — Hiring Accordingly

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/morris-publishing-rethinks-itself-as-an-audience-company-hiring-accordingly/">
LinkedIn

By: Steve Gray | INMA

Hiring a vice president of audience focuses attention in a direction news media companies have missed in the past, which might explain some of the industry’s current struggles.
 
I had a minor epiphany in late 2010.

In light of the changing advertising market realities surrounding our industry, I began to think about my company, Morris Publishing Group, as an audience company, where the ability to generate revenues and profits stemmed entirely from the size and character of the audiences we reached.

Comments:

Your email address will not be published. Required fields are marked *

Editor & Publisher App: Android Phone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android device

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: Android Tablet

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android tablet

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: iPad

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPad

Click below to download
and install the App.

CLOSE

Editor & Publisher App: iPhone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPhone device

Click below to download
and install the iPhone app.

CLOSE