Native ads: The Digg Way

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By: Josh Sternberg | Digiday

For most publishers  entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content.
 
Not so much at Digg, the social-news platform bought and revived by digital media holding company Betaworks. At Digg, for the past seven months, editorial staffers have been hip deep in crafting its new ad products.

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