Native vs Cross-Platform Apps – What’s Better for Digital Newspapers?

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By: What’s New In Publishing

2 years ago it was “nice to have” a mobile strategy for large and medium-sized companies. But today the reality is that a mobile strategy is a must-have for all businesses of all sizes. And the publishing industry is no exception. 

Today more than 90% of magazine and newspaper publishers have a mobile presence (a mobile website, pdf or epub versions, mobile apps etc). 

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