Nearly One-fifth of US Display Spending Will Be Automated This Year

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By: eMarketer

Programmatic buying will continue to gain a greater portion of display spending in the US this year, according to eMarketer’s latest estimates on US real-time bidding (RTB) and digital display advertising. The growth of RTB comes as more advertisers familiarize themselves with a complex automated buying ecosystem, and seek to reach audiences through a more targeted, and—in some cases—cost-effective process.

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