Neva Labs Aims to Burst Filter Bubbles Through Personalization

Trusted information is essential to the health of every community, and news can act as a consciousness for an individual, Mark Little and Aine Kerr, co-founders of Neva Labs, pointed out in a talk at the News Impact Summit in Manchester at the beginning of November.

Neva Labs is working to find a solution for polarisation in news consumption, such as the emergence of filter bubbles online, by offering users a personalised news diet where they have transparent controls and filters – and trusting they will choose to vary their choices.

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