New L.A. Times Site: Precooked Tweets and a New Flavor of Infinite Scroll

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By: Sam Kirkland | Poynter

The Los Angeles Times introduced its new responsive website this morning, tackling major industry trends like responsive ad units, mobile-first design and “treating article pages as entry points as valuable as the homepage,” according to a press release. Here are three quick takeaways:

Precooked tweets: Just click and enjoy

They’re called “sharelines,” and an L.A. Times spokesperson told Poynter the ready-to-share tidbits won’t just be the responsibility of social media editors. Reporters will contribute them, too.

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