New Quality Online ‘Newspaper’ Without Ads Planned for Dutch Market

By: Peter Cluskey | The Irish Times

A new quality online “newspaper” due to launch in Amsterdam in September has raised more than €1 million in just eight days from subscribers willing to pay in advance for what it describes as “slow journalism” – in-depth news analysis, entirely free of advertising.

As newspapers all over the world struggle to cut costs, increase advertising revenue and generate income using website paywalls, the backers of De Correspondent are using an entirely new model – appealing over the heads of advertisers directly to readers who value quality journalism above all.

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