New Research: Small-Market Newspapers in the Digital Age

Too often we tend to hear one single narrative about the state of newspapers in the United States. The newspaper industry is not one sector. While there are considerable variances between the myriad of outlets—whether national titles, major metros, dailies in large towns, alt weeklies, publications in rural communities, ethnic press, and so on—a major challenge for anyone trying to make sense of industry data is its aggregated nature. It’s nearly impossible to deduce trends or characteristics at a more granular level.

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