New York Times to Add ‘New Products’ for Digital Subscribers

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By: Rachel Bartlett | Journalism.co.uk

The New York Times is to introduce a group of new digital products aimed at both “entry-level” and existing subscribers interested in paying a premium for exclusive content.

Speaking at the Digital Media Strategies conference today, Denise Warren, executive vice president, digital products and services at the New York Times outlined research findings and the first product, due to be launched “in the coming months”.

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