News Corp Considers App-Based News Service to Attract ‘Millennials’

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By: Roy Greenslade | The Guardian

News Corp is working on an app-based news service to blend original reporting with repurposed content from its many outlets, reports the Financial Times, which cites people familiar with the situation.

It is being developed by Kareem Amin, the company’s vice-president of product, and is said to be aimed at so-called millennials – people born between 1980 and 2000 who have never developed a newsprint habit.

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