News Organizations That Haven’t Learned To Share

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By: Justin D. Martin | Columbia Journalism Review

The Economist does not let users of its free app share news items via e-mail, LinkedIn, Twitter, Facebook, or anything else. An Economist representative told me over the phone that paid app users are permitted to share content, and that’s good, but the purpose of their free content is to lure payers, no? The Economist website allows users to share free content; if that strategy is worthwhile, why not let app thumbers do the same?

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