News Site Study: 33% of Twitter Referrals Return Within a Week

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By: Sarah Marshall | Journalism.co.uk

Readers coming to a news site’s homepage direct are the most likely to return, according to a study by real-time analytics platform Chartbeat.

Around 80 per cent of those who come to a site direct will come back within one week, the study finds, compared to a return rate of about 30 per cent overall.

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