Newspaper PDF Replica Service Bets on Future of Print-Style Digital Reading

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By: Sam Kirkland | Poynter

In October 2012, just 23 percent of Americans told Pew they read even one newspaper the previous day. So who in the world could possibly want or need unlimited access to 2,500 of them?

Alex Gruntsev, EVP and chief innovation officer of PressReader, made a compelling case in a phone interview that his “Netflix-style” subscription service — $29.95 per month — fills a niche in online news publishing by presenting news in a form that many automated aggregators cannot.

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