Newspaper Publisher Gannett Makes Upfront Video Pitch

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By: Jeanine Poggi | AdAge

Gannett hosted its first-ever upfront presentations to advertisers on Tuesday morning, as it looks to woo sponsors who may still view the company as an old-school newspaper brand.

Gannett joins other traditional print-media companies, like Dow Jones and Conde Nast, who this year are joining the digital NewFronts, a series of presentations made to marketers by big digital players just before the broadcast networks stage lavish entreaties in advance of upfront haggling, to showcase their wares and make a play for those TV ad dollars.

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