Newspapers Aim to Ride ‘Trump Bump’ to Reach Readers, Advertisers

The Trump administration’s combative view of traditional news media as the “opposition party” and “fake news” is turning out to be the best hope in 2017 for newspapers struggling to attract more digital readers and advertisers.

The New York Times (NYT.N), the Financial Times, The Wall Street Journal and Gannett Co are building on the online readership they gained during the 2016 presidential election by marketing unbiased reporting as a sales strategy.


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3 thoughts on “Newspapers Aim to Ride ‘Trump Bump’ to Reach Readers, Advertisers

  • February 17, 2017 at 11:02 am

    did you say UNbiased reporting? you must have been joking, surely …

  • February 18, 2017 at 8:53 am

    UNbiased reporting! Did I read this right? The papers marketing this bull poop are incapable of unbiased reporting. Please, journalists, go get a blood test and have your blood examined. You will see liberal DNA cannot be removed from blood. Hypocrisy 101A.


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