Newspapers Strong Online Contenders

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By: JimConaghan | Net News Check

The digital world, with its distinctive capacity for tracking activity, delivers a near-bewildering array of indicators for publishers to measure progress. Unique visitors, visits, page views, time, reach, composition and clicks are a few of the usual topline metrics.

The mobile component adds others, such as taps and swipes. Publishers also examine elements such as online video completion rates and ponder the meaning of follows and likes in social media.

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