Newsrooms Freeze Out Freelancers Moonlighting for Brands

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/newsrooms-freeze-out-freelancers-moonlighting-for-brands/">
LinkedIn

By: Lucia Moses | Digiday

For the freelance journalist, the siren call of “brand journalism” is tough to resist. It’s a growth industry, and one that pays pretty well at a time when the $2-a-word magazine piece is hard to find.

But such brand work carries a cost: Many newsrooms won’t permit writers on the editorial payroll to write sponsored content for their sales counterparts, and vice versa. Gawker and The Wall Street Journal, for instance, won’t permit writers on the editorial payroll to write sponsored content. Condé Nast’s Wired draws a clearer line in the sand in using freelancers for its Amplifi native ad division. Freelancers can’t have contributed to the magazine in the past year and a half, vp, publisher Howard Mittman said.

Comments:

Your email address will not be published. Required fields are marked *

Editor & Publisher App: Android Phone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android device

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: Android Tablet

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android tablet

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: iPad

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPad

Click below to download
and install the App.

CLOSE

Editor & Publisher App: iPhone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPhone device

Click below to download
and install the iPhone app.

CLOSE