Tablet Study Finds Ad Response Up to 40 Times Higher Than Online

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By: Arif Durrani | Media Week

The marketing body for newsbrands has published the results of its first Tablet Project today and in the process, created some key benchmarks and a new metric for tablet advertising.

The Tablet Project cites what it calls “the average tap rate (interaction)” with a tablet ad up 0.79%, up to 40 times greater than the average online display click-through rate – depending on sector.

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