NowThis News Pivots for the Vine and Instagram Era

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By: Lucia Moses | Digiday

Creating news for the mobile, social and video-viewing audience is no easy feat. When former Huffington Post execs Ken Lerer and Eric Hippeau launched the made-for-mobile video news service NowThis News two years ago, its typical clip was a one- to two-minute burst, with an anchor hosting it.

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