OC Register Reader Program Gives Free Ads to 1,300 Charities

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By: Mary Ann Milbourn | Orange County Register

More than 1,300 nonprofits will receive free advertising space in the Orange County Register as part of the $12.4 million subscriber “golden envelope” gift cheque program launched by the newspaper in November.

Under the program, the Register sent 124,000 seven-day subscribers a $100 gift cheque that readers could designate for the nonprofit of their choice. The charities will get free advertising space for every cheque readers returned in their name.

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