On Print’s Turf, Google Wins for Creativity

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By: Stuart Elliott | The New York Times

THE winner of a contest to encourage creativity in print advertising, with a grand prize of $1 million worth of full-page ad space in USA Today, is a company that, it can be said, is a reason there are contests to encourage creativity in print advertising with prizes like $1 million worth of full-page newspaper ad space.

The contest, the 2012 USA Today Print Advertising Competition, was announced on Oct. 1, in conjunction with a redesign of USA Today timed to coincide with the newspaper’s 30th anniversary. The winner of the contest is the Google Creative Lab unit of Google, which is known for, among other online innovations, Google News, a free aggregator of the content of newspapers like USA Today.

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