Online Advertising in a Post-Banner Ad World

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By: Arti Patel | Folio

The changing banner ad market has brought about the rise of a new breed of digital advertising. Here, Mark Howard, chief revenue officer at Forbes Media and speaker at FOLIO:’s MediaNext event, October 28 to 30 in New York, talks about native advertising solutions, building audience engagement and leveraging sponsorships into direct sales.

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