Panel: Mobile Gives Newspapers Second Chance

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By: Michael Depp | NetNewsCheck

DENVER — Newspapers have a second chance with mobile to make up for their initially sluggish embrace of digital, but they’d better evolve fast.

Opportunity “is knocking on our door,” Joe Weir, chief revenue officer for The Dallas Morning News’ DMN Media told attendees of the Newspaper Association of America’s mediaXchange here on Monday. “The consumer is already telling us where they’re going.”

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