Paper E-Editions Go 2.0 On Content, Revenue

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By: Patrick Duprey |NetNewsCheck

As many newspapers scale back home delivery to save on distribution costs, many e-edition players are bolstering their offerings, leveraging the pros of print and the Web to create what they hope will morph into a profitable, consumer-friendly product.

In many cases, this means a much more dynamic reader experience than a simple PDF or page-flipper. Many of these newer products allow newspapers to overlay or incorporate Web content, editorial or advertising, to supplement what subscribers see on the printed page.

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