Papers Should Heed mediaXchange Lessons

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By: Michael Depp | NetNewsCheck

There’s no question about it: The Newspaper Association of America talks a big digital game now.

One would’ve been hard pressed to find a publisher, editor or sales executive at this week’s mediaXchange conference in Orlando, Fla., who hasn’t found digital religion, and the conference’s programming was laced through with reinforcements of that fact.

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