Paying for Traffic: The End of the Last Taboo?

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By: Lucia Moses | Digiday

Evolve Media used to pay for it, but it no longer does. BuzzFeed says it rarely does. Time and the Huffington Post claim they don’t. Yet to hear some talk, it’s a more common practice than some publishers might admit. Even The New York Times (gasp) does it.

We’re talking about paying for editorial promotion on Facebook, of course.

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