Paywalls or No Paywalls, Newspaper Revenue Declines Seen Through 2017

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By: Michael Sebastian | AdAge

Despite the promise of online paywalls and gains in digital readers, U.S. newspapers’ total revenue will continue to decline through at least 2017, a new report said.

Total U.S. newspaper revenue is projected to slip at a combined annual growth rate of 2.9% between 2013 and 2017, as circulation trends improve but advertising falls at a compound annual rate 4.2%, according to the latest annual Global Entertainment and Media Outlook from PricewaterhouseCoopers.

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