Peer39 Rolls Out Ad Protection Against Negative Content

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/peer39-rolls-out-ad-protection-against-negative-content/">
LinkedIn

By: E&P Staff

Semantic advertising company Peer39 rolled out a solution to protect publishers and brands from misplacing online ads next to negative or controversial content in real time.

Its solution SemanticProtect monitors page changes and automatically updates new content restrictions. “From plane crashes to extra-marital affairs, 2010 has taught us that placement on some page content can be a dangerous move for brands,” Peer39 founder and CEO Amiad Solomon said in a statement.

SemanticProtect can be applied to avoid placing ads next to articles about disasters, crime, or other content that could be questionable for a specific brand.

“Peer39’s SemanticProtect gives both advertisers and publishers peace of mind, knowing that advertisements will be placed in appropriate contexts,” Gordon Crovitz, a Peer39 advisory board member and former publisher of The Wall Street Journal, said in a statement.

Comments:

Your email address will not be published. Required fields are marked *

Editor & Publisher App: Android Phone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android device

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: Android Tablet

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android tablet

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: iPad

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPad

Click below to download
and install the App.

CLOSE

Editor & Publisher App: iPhone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPhone device

Click below to download
and install the iPhone app.

CLOSE