Penske Will Tear Down Variety’s Pay Wall: Sources

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By: Keith J. Kelly | New York Post

Variety’s pay wall is going to come tumbling down, informed sources say, now that the 107-year-old Hollywood trade title has been acquired by Deadline.com owner Jay Penske.

Penske, who is believed to have paid Reed Elsevier between $26 million and $28 million for Variety, is also said to be readying a plan to expand the brand internationally.

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