By: Press Release | Philadelphia Media Network & Pittsburgh Post-Gazette
PHILADELPHIA /PITTSBURGH (August 22, 2011) – The Philadelphia Inquirer and Pittsburgh Post-Gazette announced today the two news organizations are formalizing an innovative news alliance that will include sharing print and online content, working on joint projects, and providing comprehensive statewide coverage. The two notable publications will also partner on key advertising and promotional initiatives, coinciding with those collaborative editorial programs resulting from the alliance.
The Post-Gazette, the major news-gathering organization in Western Pennsylvania, has been sharing stories with The Inquirer, a publication owned by Philadelphia Media Network Inc. (PMN), for two years, but this new, formal agreement will result in more shared content and joint endeavors for both editorial and business purposes. Advertising sales divisions, representing both publications, will work together in responding to national and regional companies that choose to place their advertising message with editorial content created by the alliance.
“The Inquirer is excited to join forces with the Post-Gazette to create an alliance dedicated to producing award-winning, accountability journalism in Harrisburg and beyond,” said Stan Wischnowski, editor of The Inquirer. “Pennsylvania will be a pivotal state in the 2012 presidential election. This partnership positions both papers to lead the way in the coverage of this incredibly important story.”
“Philadelphia Media Network announced a bold Project Liberty initiative on July 11, emphasizing our promise that we would no longer be operating like a traditional newspaper company. Today’s formal announcement of The Inquirer’s alliance with the Post-Gazette underscores that pledge for the benefit of our readers, while also providing our advertisers maximum print and digital reach for their message throughout the Keystone State,” said Greg Osberg, Chief Executive Officer and Publisher of Philadelphia Media Network Inc.
The new agreement will further expand and enhance the quality of journalism available to each paper in sports, business, entertainment and general news. Readers of both papers will enjoy broader and more diverse statewide coverage. The Harrisburg bureaus of the two newspapers will work together closely, and other news departments will cooperate on stories, online content, photographs and video. The first major joint project will be an NFL preview package publishing Thursday, September 8.
“This news alliance and sharing of content is great for both organizations as it enables us to deploy the deepest journalistic resources in the Commonwealth,” said Christopher Chamberlain, president of the Post-Gazette. “Most important, reaching more readers with news and information also opens new opportunities for our advertisers to reach a wider geographic audience in Pennsylvania’s largest media markets. We are very pleased to formalize this relationship with The Inquirer,” added Chamberlain.
Post-Gazette Executive Editor David Shribman and Wischnowski said that reporters and editors at the papers will be working together to avoid duplication of stories, while providing extensive coverage and various perspectives from all areas of the state, in addition to reporting statewide on a number of investigative editorial projects.
“In the past two years the Post-Gazette and The Inquirer — two great news-gathering operations with shared values and a shared vision — have embarked on a ground-breaking partnership, one that has made each paper more robust and given each paper’s readers a richer reading experience,” said Shribman. “Now we are poised to bring this alliance to a new level — and to serve our readers and our communities with even greater vigor.”
“These sort of content-sharing arrangements are clearly the wave of the future, and The Inquirer’s alliance with the Post-Gazette will provide added value to our readers at both ends of the state,”
About Philadelphia Media Network
Philadelphia Media Network, Inc. (PMN) is the owner of The Philadelphia Inquirer, Philadelphia Daily News, and Philly.com. With its multiple brand platforms and integrated print and digital products, PMN is the region’s largest media network and the industry’s technological leader and innovator. The Philadelphia Media Network reaches an average weekly audience of 2.2 million adults – more than the combination of the three evening television news shows or the combination of those radio stations ranked in the top ten during drive-time programming.
About Pittsburgh Post-Gazette
The Post-Gazette has served the Pittsburgh community, its readers and advertisers as the region’s indispensable source of news, advertising and information for more than two centuries. It is Western Pennsylvania’s largest newspaper and post-gazette.com is the region’s most visited website. Together they reach one million people every week and the Post-Gazette’s mobile site has more than 230,000 unique users per month.