Pinterest Takes on Google and Facebook With Self-Service Ads

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By: Douglas MacMillan | Wall Street Journal

Pinterest is rolling out a marketing tool that could help it take ad dollars from Google and Facebook.

A new advertising system will let marketers bid to display “promoted pin” messages on Pinterest, said Don Faul, the company’s head of operations. Unlike the display ads Pinterest has started selling to larger brand advertisers based on a cost per thousand viewers, the new self-service system is geared toward smaller businesses who will pay every time someone clicks on an ad.

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