Publisher Confidence Up Significantly in Fall 2012

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By: Cribb, Greene & Associates

The Cribb, Greene Publisher Confidence Survey Fall 2012 responses seem to point to much stronger positive forecasts from newspaper executives on the near-term future. One hundred and eight newspaper publishers/executives completed the 2012 Survey with a little over half owning both daily and non-daily papers and the balance owning only non-dailies.

In particular is a strong increase in executives who believe that the local economy in their markets is improving – up from 14% in 2011 to over 40% in 2012 who believe their markets are up.

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