Publishers Chase the Evolutionary Approach to Redesigns

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By: Ricardo Bilton | Digiday

Publishers are redesigning their sites so that they never have to redesign again.

While most publishers have traditionally waited three years between splashy design overhauls, the speed of technology is now forcing them to move much faster. Today’s trends in mobile, social, and native advertising didn’t exist a few years ago; today they’re driving entire industries.

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