Publishers Enlisting Editorial Staffers On Behalf Of Advertisers

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/publishers-enlisting-editorial-staffers-on-behalf-of-advertisers/
LinkedIn

By: Michael Sebastian | AdAge

Many publishers embracing sponsored content defend the integrity of their ad/edit walls by creating in-house teams apart from their newsrooms to produce content on behalf of advertisers. But a handful of publishers — such as Mashable and Mental Floss — are allowing their editorial staffs to write stories and produce videos for advertisers, arguing that it affords a more authentic experience.

Comments:

Your email address will not be published. Required fields are marked *